Class Photo Fund was established to raise money for K-12 schools from a legacy but dormant asset- old group pictures.
The service also enables people to search and download photos that represent their personal scholastic, academic and athletic history as represented in the official school group photos they posed for as students. These old photos can come to life when reanimated in the user’s own Facebook timeline and stored in a dedicated album in their Facebook page.
A key component of Class Photo Fund is our high payout of revenue. For each $2.50/download sold, 40% is automatically paid to the school in the photo and 40% is paid to person/entity that uploads a purchased photo. Uploading a photo includes providing metadata associated with that photo (year, school, town, state, activity). This work forms the basis to create our searchable archive of thousands of old class photos, club photos and team photos.
Utilizing the power of crowdsourcing and online social networks, our motivation for this service is to provide a scalable fundraising platform to help augment school budgets that are under increased pressure and to provide a scalable fundraising model for schools and organizations associated with schools (i.e. PTA, reunion committees, alumni associations).
By working closely with schools to source, categorize and upload these old photos into a searchable database, schools and PTAs that upload old photos- perhaps sourced from yearbooks in the school library, can collect up to $2/photo downloaded and purchased (80% of gross revenue on each photo). Our objective is that Class Photo Fund will provide hundreds of millions of dollars annually to schools in America over the next few years.